Sykes Holiday Cottages: Yorkshire Country Cottages While working at Sykes I was given the opportunity to develop my print design skills. With projects varying from internal, booklets and conference presentation stands. This brief for this project was for the Sykes sister brand: Yorkshire Coast and Country, to create their new Owner's guide. Using the photographs and wording provided, the brief for layout was very open, using their brand guidelines, with the aim to create an easy to read but visually interesting booklet.
As a style choice I spread some of the photographs over the centre fold of the booklet. This was to help create a flow through the booklet and to give the photographs more space vs text. The subtle use of the brand colour in the text helps to bring the branding into each page without constantly using the logo.
Sykes Holiday Cottages: work anniversary I was asked to create a set of 4 postcard designs based on the company 'values' branding and colours. There was a lot of freedom with the brief to be creative with the wording and imagery, so I was able to have a little more fun, and use a more casual tone and joke.

2020 © Taylor Rutherford